Amal Murad, a leading fashion designer from Dubai had a sense of style and fashion from very young age. She pursued her degree from UAE university and regularly attended the fashion seminar class premiere’ that is held in Paris. Amal Murad created her first Abaya collection, REDAA in 2005. REDAA has become a leading brand for abaya’s in the world and makes traditional abaya’s look elegant and trendy.
REDAA abaya’s can be worn for all occasions and are very popular among many Middle East women.Inspired by various designers such as Christian Dior and Yves Saint Laurent, Amal Murad has transformed the traditional black abaya into a fashionable garment with the addition of colorful fabrics and designs. For the first time, she exhibited her collection at The Bridal Show in Abu Dhabi in 2006.
The fashionable REDAA abaya’s became the official abaya wear for the Middle East film festival in October 2009. Since then, Amal’s fashionable REDAA abaya’s have been showcased in many exhibitions, galleries and Middle East fashion shows including The Dubai Fashion Week 2010.
Apart from the fashion shows in Middle East region, Amal Murad was the first local abaya designer to showcase her elegant designs at Rome Fashion Week 2010 held in Italy. She used the platform to make a serious style statement that ramp models can be fully covered and yet look beautiful and attractive.
Amal Murad designs are appreciated and worn by women of all age groups. The abaya’s are modern yet have the traditional element attached to them. Amal Murad ensures that the abaya’s are of excellent quality by using the finest quality fabrics from around the world.
Amal Murad was honored with the Arab Women Award 2010 by L’OFFICIEL and is a famous name in the Middle East fashion world.